Adding Additional Fields to Leads & Connecting to a Web-to-Lead Form

shanari — Fri, 05 Jun 2015 21:57:06 GMT

I work for a company that offers online safety training to individuals and companies worldwide. We have a lot of individual students and are looking to grow the B2B side of our business. As a part of this, we are launching a referral program, where our individual students can refer their employers to help make their workplaces a safer place.

The information we want sent to us via a Method web-to-lead form includes:

Student Name
Student # (this is a 6-digit number we primarily use for our records and to easily pull up their account)
Student Email
Employer Contact Name
Employer Phone
Employer Email
Preferred Reward (this needs to be a drop-down menu that gives them two different options)

Currently, I cannot make a Method web-to-lead form that includes all of this information and can only have one set of contact info included on the form. I want the employer's contact name, phone and email to be the information that is added into Method as a lead, but I still want the form to include the student's name, number, email and preferred reward, so that it can be linked to the lead and we can know who to apply the reward to.

How do I create a web-to-lead form with these specific fields? Additionally, how do I create additional fields within the create lead form to ensure the form transfers all of the information I need into a new lead?

I currently have "Student Referral" listed as a Lead Source, but ideally I imagine additional fields (student name, number, email and preferred reward) popping up if this is selected or if a referral form is submitted. How can this be done and/or is there a better way to do this?

Thank you for your help!

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Adding Additional Fields to Leads & Connecting to a Web-to-Lead Form