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I have followed the instructuions to paste the links and they dont seem to work

Hello,
    I am looking for some clarification.  Is this to do with the Portal link or the Opt out of marketing and the List Builder?   What instructions are you following to paste the links?

- Greg

sending email with list builder this is link to opt out: http://MIurl.cc/KxiSax

I need to link to opt out and update there account

Hello,
    You wouldn't be able to modify the value from an email template you send to customers.  The fields on a template are merge fields.  You can retrieve the data from the database for the templates, but you can not send data back.  What you can do is give the user a link to the portal and have them log in to change the 'Opt out of marketing…' option.
     If this is a screen in the portal, the save button at the bottom can save the checkbox value into the IsOptOutOfMarketing field on the contact list.

- Greg