Good afternoon Method users!
umbed to the yearly autumnal head cold. Alex the friendly neighbourhood technical writer here, coming to you from my home office where I'm flanked on one side by Kleenex boxes and on the other with teas, tinctures and Tylenol. Yes, I've succ
Version 1 documentation to write this blog post. And, charmingly, my current state has afforded me not just majority stocks in tissue companies but also a topic for this post: namely, what to do for your business when you're stuck at home. Of course, like many of you I can't stand being unproductive, so it was a boon to me that our marketing department asked me to take a break from building out
Before working for M
ethod, I spent several years working as a senior editor and campaign manager for an advertising agency specializing in social media strategy. As a result I became proficient in the use o f Facebook, Twitter, LinkedIn, YouTube, and other popular platforms - and I was surprised to learn these platforms could be used for more than just sharing adorable photos of cats with hilariously misspelled captions. In fact, I regularly saw the benefits of a strong, effective social media campaign for businesses of every size - my clients ran the gamut from independent mus icians all the way up to big corporations like Pepsi and Volvo, and in each situation my team was able to leverage social media to benefit not only our client's current product launch or special, but also their ongoing relationship with customers and the medium at large.
So what does this mean for your small business?
I'm sure you've heard all the self-styled “social media guru” rhetoric about how valuable Facebook can be to your business, and while it's true that maintaining a social presence can be a benefit, you have to know how to keep people coming back to your social spots - otherwise you're just maintaining real estate nobody is coming to visit. Here are a few tips I picked up along the way. Remember them the next time you, too, are stuck at home and aching to do some low-impact business improvement!
Provid ing Interesting Content
First of all, your customers and vendors are businesspeople like you - they don't have time to read “War and Peace” every time you post content. Keeping it simple means keeping it relevant.
Second, there are certain formats guaranteed to appeal to the reader on the go: mos t notably, the much-touted list format (think “The Top Ten Ways To Teach Your Dog To Type”, or “The Five Worst Hummus Recipes”). It's quick, easy to digest, and entertaining. Sometimes, entertaining even wins out over informative, but I won't tell you whether that's the best way to go with your online presence, because I don't know your audience (you do!)
Third, people don't like to be bugged - if you're updating your Facebook page or Twitter feed a hundred times a day, unle ss you happen to be really good at content management, there's a good chance you'll drive people away with the sheer volume of your posts. Try to remember that quality is always better than quantity: providing one interesting post per day is worth far m ore than filling everyone's news feeds with every list you've managed to drudge up. Of course, if you have found that many things to post, you're doing something right...
ow, if you'll excuse me, my wife has made me anti-cold soup and I have to go online and find out how to hook it up to an IV drip. *sniffle*