Rebranding a company is one of the most exhilarating and challenging aspects of running a business. If you get it right, it brings an intangible aura to your business (think Apple). If you get it wrong, it’s hard to fix and you won’t win as much business as you could have. Strong brand = greater trust.
For Method, rebranding was a process that started with understanding why you, our customers, choose to do business with us in the first place. Why do you trust us? What benefit did Method bring to your small or mid-size business?
What we learned, from speaking with many of you, is you go through a journey with Method.
Often, you’ll start a free trial because you use QuickBooks and you’ve heard Method’s QB sync is amazing and our Support Team is outstanding. But that’s just the beginning… once you start using Method and seeing the time you save when your financial data and CRM data are in perfect harmony, you then start some simple customization. That’s when lightning strikes. You see how easy it is to customize Method with drag and drop tools (yes, no code required!) so that your CRM matches your unique workflows and business needs.
John W. from Dean Markley (maker of guitar strings) gave us an example of this. He told us how a senior executive at his company now saves 3 to 4 hours a day (yes - 3 to 4 hours every day!) because they were able to automate tasks and reporting that used to be done manually. Many of you gave similar examples of how customizing Method has made you and your team so much more efficient.
And here’s the thing about customization with Method’s platform. There are no limits. It’s endless. The possibilities are infinite. That insight from you, our customers, lead us to our new logo:
Ron, Method’s Ambassador of Awesome Design and the creator of this logo, says:
“We wanted to bring in the idea of infinite possibilities without having a separate icon, and we wanted that connection right inside the word “Method”. We achieved it by connecting the “o” and the “d” as an infinity symbol. In terms of color, we chose the dark blue because our customers see it inside the app all day, so it has to be easy on the eyes, and it’s a calming colour. This darker, warmer shade is also different and stands out from the cooler blue that’s popular on many of today’s websites.”
What do you think of Method’s new brand? We’d love to hear your feedback in the comments below, or tweet us @MethodCRM.
In my next post I’ll talk about the principles we used to redesign our new website and how you can leverage them for your business. In the meantime, please Take a Tour and let us know what you think.
We hope 2014 is full of possibilities for you, your family, and your business.
Happy Holidays!
Jamil