Happy Friday Method Friends!
Today's blog post initiates our new "This Month in Small Business" blog series, where I will recap some of the best resources I have stumbled upon throughout the month that are small business and leadership focused.
Here are the most informative and thought provoking articles from the past month.
To Keep Your Customers, Build More Moats
There are great articles and blog posts on attracting more leads and increasing conversion rates (which is very important, don't get me wrong), but keeping your current customers happy and loyal also needs to be part of your strategy. This Inc.com article provides the 3 C's of discovering and developing the "moats" that matter most (say that 3 times fast!)
"...I call this basic business strategy "knocking on old doors," which means working harder to deepen your connection to and your involvement with current customers. This will increase their average spend ("share of wallet") and lock them in for the long haul."
- CEO Howard Tullman
For the full article, click here
No more job titles and no more managers: this is the 2014 goal for Zappos CEO Tony Hsieh. If alternative org charts are something of interest, this FastCompany.com article is for you.
"Holacracy is a little known organizational management system that’s is gaining a toehold in the business world. Zappos, so far, is its biggest adopter."
For the full article, click here
I love a good list, don't you? This one, found on Forbes.com, recommends 14 activities that successful people have been known to take up during their days off.
“Even when I’m technically not working, I’m always processing in the background and thinking about the company. Weekends are a great chance to reflect and be more introspective about bigger issues.”
- Spencer Rascoff, CEO at Zillow
For the full article, click here
If you've written an article yourself, or have found a great piece that you would like to share, tweet me at @MethodCRM.
Until next time,
Lynda
Stop by to socialize!